Big Data and the Study of Religion: Can a Google Search Lead to God?

Google religionA recent essay in the Sunday Review Section of the New York Times made several observations about religion in contemporary America by analyzing a huge collection of Google search data. In “Googling for God,” economist Seth Stephens-Davidowitz examined the search results for various religious terms and questions in relation to where the people lived and when they performed the searches. Stephens-Davidowitz’s work offers an excellent illustration of the pros and cons of using big data analytics to study religion. Three quotes from his essay show where the biggest challenges can be found.

  1. “If people somewhere are searching a lot about a topic, it is overwhelming evidence those people are very interested in that topic.”

This is the key methodological principle used in Stephens-Davidowitz’s analysis: the frequency of Google searches correlates to the intensity of personal interest. At one level this seems like a reasonable premise. In fact, this principle is very close to the “continuity hypothesis” used by dream researchers to correlate frequencies of dream content with personal concerns in waking life. Many dream researchers, myself included, have pursued studies of dream content using the continuity hypothesis to make inferences about people’s waking lives—if a person dreams a lot about sports, for example, we can confidently predict that sports are an important concern in the person’s waking life.

Stephens-Davidowitz does something similar when he connects Google search data to people’s religious concerns and questions. The problem, however, is defining “very interested.” What exactly can we infer about a person based on their entry of a Google search term? They are “interested,” of course, but interested in what way, and how strongly? What prompted their search? Is there anything distinctive about people’s searches for religious terms compared to non-religious terms?

Until these kinds of questions can be answered (ideally with lots of systematically analyzed empirical evidence, not just one-off studies), the use of Google search data to draw conclusions about religion remains on shaky ground.

In dream research we have many decades of studies that have helped us hone in on “emotional concerns” as a primary point of continuity between dreaming and waking. We also have statistical baselines of typical dream content to help us identify meaningful variations in the frequency of certain aspects of dreaming (see, for example, the Dreambank of G. William Domhoff and Adam Schneider, and the Sleep and Dream Database (SDDb) that I direct). If the use of Google search data included these kinds of analytic aids, the results would be much stronger and more convincing.

  1. “Sometimes Google search data, because of Google’s status as a kind of universal question service, is perfectly suited to give us fresh insights into our offline lives.”

The idea of Google as a “universal question service” has great appeal, not the least because so much of the information is easily accessible for public study. This is one of the great boons of the era of big data, and new studies of this treasure trove of information are bound to increase in future years.

A potential problem, however, is a tendency to blur the distinction between a) what Google offers its users and b) who those users are. The fact that Google enables people to ask all kinds of questions does not mean that all kinds of people are asking those questions. Google users are not necessarily representative of the US population as a whole, and we do not know how representative the Google users are who are searching specifically for religious terms. We do know that when people perform a Google search they are connected via technology to the internet, they are interacting with a global corporation, and they are being shown numerous commercial responses to their search. These circumstances should qualify our assumptions about who uses Google and how they engage with the search function.

  1. “There are 4.7 million searches every year for Jesus Christ. The pope gets 2.95 million. There are 49 million for Kim Kardashian.”

This quote comes at the end of the essay, and it perfectly encapsulates the difficulty of explaining the significance of Google search results. According to the findings cited by Stephens-Davidowitz, Kim Kardashian gets ten times the search results of Jesus Christ. What exactly does that mean? That Kim Kardashian is ten times more interesting than Jesus? That she is ten times more popular, or more important, or more influential?

The problem is that Google search data do not meaningfully measure any one thing, other than the tautological fact of having entered a specific search term. The results of analyzing these data seem admirably clear and quantitative—4.7 million vs. 49 million!—but they do not easily or self-evidently map onto the actual beliefs, feelings, and attitudes of the general population.

The good news is that these are tractable problems. Real progress can be made by more detailed studies and more systematic correlations of the data with genuinely meaningful aspects of people’s lives. This fascinating essay by Seth Stephens-Davidowitz helps people who study religion see where these new analytic endeavors can be most fruitfully pursued.

 

Note: first published September 24, 2015 in the Huffington Post.

The Social Networks of Dreaming

imagesDigital technologies have given us new ways to socialize and to track, measure, and reflect upon our socializing.  Humans have always been social animals, as Aristotle said long ago, but now we’re social animals with smart phones, email, Facebook, Tubmlr, and Twitter.  It’s not just that these tools and platforms dramatically expand the range of our social interactions—they do—but more importantly they enable us to observe those interactions over time in finely grained detail and analyze them for personal insight.

 

An unusual but promising development in this area is the use of social network analysis in the study of dreams.  Despite their occasionally strange and otherworldly content, people’s dreams offer a surprisingly accurate source of information about their most important emotional concerns in waking life, including their relationships with other people.

Richard Schweickert, a professor of psychology at Purdue University, has done pioneering work in demonstrating the validity of applying the latest tools of social network analysis to dream content.  Schweickert (with the help of G. William Domhoff) analyzed the lengthy dream journals of three participants, 2 women and a man.  He identified all the characters that appeared in the dreams and created maps of “affiliation networks” to indicate how often the various characters appeared in the same dreams together.

His results showed that all three dream series had a nonrandom “small world structure,” meaning that certain characters appeared together in the dreams far more frequently than would be predicted by chance alone.

Schweickert’s research is more than another piece of evidence supporting the notion that dreams are meaningfully structured psychological phenomena, not just random neural nonsense from the sleep-addled brain.  His findings cast new light on the profoundly social nature of human dreaming, showing that dreams can be a potentially valuable mirror revealing the people who matter to us the most.

For example, the participant known as “Merri” dreamed more often of her recently deceased sister than of any living person in her current waking life. This suggests that we dream about people who are especially meaningful, not necessarily the people with whom we spend the most time.

Schweickert also noticed that another of the participants had many dreams of family members and of work colleagues, but rarely dreams including people from both those spheres of his life.  This participant was an insect taxonomist by profession, prompting Schweickert to speculate that “perhaps his cognitive style is to focus”; this might account for the mutually exclusive categories of social interaction in his dreams.

What’s most exciting about these findings is that they open the door to deeper and more sophisticated examinations of our social networks.  Who are the interlinked communities of people we dream about the most often?  Which of our dream characters serve as mediators connecting different communities?  What happens when characters we personally know appear in the same dreams as celebrities we’ve never actually met (e.g., actors, musicians, athletes)?  Who are the “lone wolves” of our dream life, people who only appear by themselves and never with other characters?  How do the social networks of dreaming relate to other aspects of dream content such as emotions, colors, and settings?  Do we only dream of some people in happy situations, and other people only in frightening scenarios?

The technology needed to answer these questions is emerging rapidly.   Better than counting Facebook friends or Twitter followers, the big data of dreaming offers a valuable source of honest, accurate insight into the intricate web of social relationships that shape our lives.

 

Note: this post also appears on the Huffington Post, as of September 3, 2013.

 

Trouble on the Night Shift: Bad Dreams About Work

work nightmare“Sleep, the gentlest of the gods, the spirit’s peace, whom care flies from: who soothes the body wearied with toil, and readies it for fresh labors.”

 

That’s how the Roman poet Ovid described sleep in his first century CE masterpiece the Metamorphoses.

 

Many people today desperately seek the restorative blessings of sleep just as Ovid described, but instead they find themselves plagued by bad dreams about work.  Rather than providing a peaceful respite from the burdens of waking life, sleep for many people has become a battleground of job-related stress and financial anxiety. In a recent online survey I conducted with Harris Interactive, 2252 American adults were asked to describe a dream relating to their work or employment status.  All the reports are available via the Sleep and Dream Database (SDDb) website.  (Here’s a link to the reports of 10+ words in length.)  These dreams offer a fascinating window into the workplace experiences of people across a wide demographic swath of American society.

Reading through the dream reports, it becomes clear that each job or profession has its own distinctive type of nightmare:

A trucker dreamed of a car cutting him off, so he had to slam on the brakes and then fight to control his rig as it started to jack-knife.

A nurse dreamed of her patients unhooking themselves from their monitoring equipment and wandering off, which led to the nurse getting fired for incompetence.

A waiter dreamed about having too many customers to serve, forgetting where the tableware was, and losing track of all the orders.

An electrician had vivid recurrent dreams about needing to fix strange gadgets with hundreds of wires, none of them labeled.

Several teachers had bad dreams about being unprepared for class, dealing with uncooperative students, and struggling with new technologies.

Numerous office administrators had nightmares of phones not working, desks piling up with unfinished work, and calculators streaming out endless amounts of rolled paper.

Whatever makes people feel powerless, overwhelmed, or out of control in their particular type of work, that’s going to drive the content and emotions of their dreams.

Sometimes people’s anxieties are transformed by the dreaming imagination into bizarre scenes that reflect a kind of surrealistic commentary on their employment situation.  Ovid would surely be delighted by metamorphic dreams like these:

A 30-year old woman from Arizona dreamed that “giant staplers were chasing me down the hall” at the school where she works. 

A 35-year old software developer from Minnesota dreamed of going to apply for a job and finding the interviewer was an alien with green skin and a large almond-shaped head. 

A 62-year old woman from Illinois dreamed that a computer was chasing her yelling “Program me!”

A 64-year old man from Minnesota who recently lost his job dreamed he had gone back to his office, but instead of the familiar building it was a strange storehouse for used furniture: “I think the dream meant that my former job was basically warehousing people who needed to move on.”

Weird and troubling as these dreams may be, they in fact make perfect sense in light of scientific research showing that dream content tends to accurately reflect people’s waking life emotional concerns.  Anything that worries us in waking life will likely show up in our dreams, either literally or metaphorically.  This idea of meaningful continuities between dream content and waking life concerns has a lot of data to support it, much of it generated by G. William Domhoff and available on his dreamresearch.net website.

For many people today, worries about their jobs and personal finances top their list of emotional concerns in waking life.  Several of the survey participants spoke of their fears about losing their jobs or trying to find a new one.  A 27-year old Arizona man who has recurrent nightmares of being attacked by bears said, “You never know if you will have employment the next day.”  In such a tenuous economic environment, dream content will naturally reflect people’s job-related worries and preoccupations.

There seems to be a rough evolutionary logic to these kinds of bad dreams.  Several researchers, most recently Antii Revonsuo and Katja Valli, have proposed that one of the functions of dreaming is to simulate possible threats in the waking world, helping to prepare the individual to better handle those threats if they ever actually occur.  In this view nightmares give us a safe opportunity to mentally practice survival-related behaviors and get ready for potential dangers.  The short-term pain of upsetting dreams is outweighed by their long-term gain in promoting greater vigilance and preparedness.

It should also be noted the same powers of imagination that generate vivid work nightmares can also generate many other kinds of dreams as well.  Here too there is good scientific evidence to support the idea that dreaming is an inherently creative and multidimensional activity.  During rapid eye movement (REM) sleep, the time of the sleep cycle when most dreaming occurs, the brain becomes hyper-associative.  The constraints of externally focused consciousness loosen, allowing innovative possibilities to emerge out of wide-ranging connections between perceptions, memories, instincts, and cultural influences.  This is why dreaming seems so crazy and scattered—and why it’s occasionally the source of brilliant flashes of creative insight.

If you have recurrent nightmares about work, try this: After getting in bed each night and turning off the light, take a moment to think about the amazing creative powers in your own dreaming imagination.  If your dreams can create vividly realistic scenarios of work, what other kinds of scenarios could they create?  What are the strangest, most otherworldly dreams you’ve experienced in the past?  What would you like to dream about now?

Your dreams may feel like foes, but with an open mind and playful spirit you can persuade them to become allies.

 

 

Dreaming in Adolescence

In the current issue of the IASD journal Dreaming (Vol. 22, No. 4, pp. 240-252) I have an article with results of a blind word search analysis of a teenage girl’s dream series.  (Many thanks to the anonymous dreamer, “Bea,” and to Bill Domhoff for mediating our interactions.)  The article is my latest effort at developing a method of using statistical patterns in word usage frequency to identify meaningful continuities between dream content and waking life concerns.  I think the results show that we’re making good progress. Here is the abstract of the paper:

 

“Previous studies of dreaming in adolescence have found that 1) shifts in dream content parallel shifts in cognitive and social development and 2) adolescent girls seem more prone than boys to disturbing dreams and recurrent nightmares.  This paper confirms and extends those findings by using a novel method, blind word searches, to provide results that are more precise, detailed, and objective than those offered by previous studies. The method is used to analyze a series of 223 dreams recorded in a private diary by an American girl, “Bea” (not her real name) from the ages of 14 to 21.  Accurate predictions about continuities between Bea’s dream content and waking life concerns included important aspects of her emotional welfare, daily activities, personal relationships, and cultural life.  The results of this analysis illuminate the multiple ways in which dream content accurately reflects the interests, concerns, and emotional difficulties of an adolescent girl.”

And here are the final two paragraphs:

“These findings underscore an important yet frequently misunderstood point about the continuity hypothesis: The strongest continuities between dreaming and waking relate to emotional concerns rather than external behaviors (Hall and Nordby 1972; Domhoff, Meyer-Gomes, and Schredl, 2005-2006).  Many of Bea’s nightmares do not reflect actual waking experiences, but they do accurately reflect the dire possibilities and worst-case scenarios that trouble her in waking life.  Bea’s nightmares mirror her worries about things that might happen, not necessarily any actual events that have happened.

“For clinicians, therapists, counselors, and teachers who work with adolescents, the Bea series adds new empirical depth to the idea that dreams are meaningful expressions of emotional truth, especially around issues of family history and personal relationships, and perhaps especially for adolescent girls.  It remains to be seen if word search analyses have any further practical value, but the results presented here should certainly encourage anyone who works with teenagers to listen carefully to their dreams for potentially valuable insights into their developmental experiences.”